Instant Coffee Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2019 - 2025
According to the International Coffee Organization, coffee exports in the initial half of coffee year 2018 to 2019 (October 2018 to March 2019) witnessed an increment of 4.1% over the same period in 2017 to 2018, taking the total shipment to 63.15 million bags compared to the 60.63 million bags shipped during the same tenure in 2017 to 2018.[1] Modern hectic lifestyles have altered traditional F&B consumption patterns with the advent of convenience foods targeting the ‘on-the-go’ food trend. The traditional approach to coffee consumption is witnessing a disruptive revolution with instant coffee capturing a major share in the market. Instant coffee enables people to make a cup of coffee by just stirring coffee powder into hot water. This market has abundant potential with lucrative demand from the millennial population which is driving the instant coffee market size to a staggering $2,968m as of 2018.
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Instant Coffee Market Outlook:
Instant coffee, owing to its powdered texture, has a higher shelf life as compared to coffee beans and ground coffee. Convenience in terms of storage and consumption is the major factor propelling growth of the instant coffee market which is estimated to be progressing at a CAGR of 6.13% during the forecast period 2019-2025.
Increasing disposable income is a major factor diverting traffic towards beverages. After bifurcating the global instant coffee market into regions, Europe was found to hold the maximum demand share of 32.40% in 2018. This can be attributed to the growing personal disposable income of residents as well as the presence of key coffee trading economies such as Germany, Switzerland, France, Italy, Belgium and Luxembourg. Some points supporting the argument-
According to the Center for the Promotion of Imports (CBI) within the Netherlands’ Ministry of Foreign Affairs, approximately 74% consumers prefer instant coffee over fresh coffee in Europe.[2]
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Instant Coffee Market Outlook:
Instant coffee, owing to its powdered texture, has a higher shelf life as compared to coffee beans and ground coffee. Convenience in terms of storage and consumption is the major factor propelling growth of the instant coffee market which is estimated to be progressing at a CAGR of 6.13% during the forecast period 2019-2025.
Increasing disposable income is a major factor diverting traffic towards beverages. After bifurcating the global instant coffee market into regions, Europe was found to hold the maximum demand share of 32.40% in 2018. This can be attributed to the growing personal disposable income of residents as well as the presence of key coffee trading economies such as Germany, Switzerland, France, Italy, Belgium and Luxembourg. Some points supporting the argument-
According to the Center for the Promotion of Imports (CBI) within the Netherlands’ Ministry of Foreign Affairs, approximately 74% consumers prefer instant coffee over fresh coffee in Europe.[2]
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As per the Observatory of Economic Complexity (OEC), among the leading exporters of coffee, European countries like Germany ($2.25 billion) and Switzerland ($1.74 billion) hold the fourth and fifth spot, respectively. Imports are dominated by Europe with nearly 50% of the global import demand arising from the continent. The trend is led by Germany ($3.5 billion) which alone accounts for 11% of global coffee imports. With trade flourishing in this region, the European market has the ability to dictate market proceedings.
As per the Observatory of Economic Complexity (OEC), among the leading exporters of coffee, European countries like Germany ($2.25 billion) and Switzerland ($1.74 billion) hold the fourth and fifth spot, respectively. Imports are dominated by Europe with nearly 50% of the global import demand arising from the continent. The trend is led by Germany ($3.5 billion) which alone accounts for 11% of global coffee imports. With trade flourishing in this region, the European market has the ability to dictate market proceedings.
The instant coffee market is bifurcated majorly into spray-drying and freeze-drying, when segregated according to manufacturing processes. Spray drying involves the coffee extract being sprayed into a stream of hot air and being turned into a fine powder. Spray drying is the fastest growing market segment progressing at a CAGR of 5.69% going through 2025.
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